PROPERTY LEASE-UP BLUEPRINT
a timeline from concept to completion
We outline every phase of the lease-up process and the tasks you will need to complete during each step.
let your lease-up begin
02
PHASE 2
MAKING PROGRESS
6 MONTHS OUT
Secure domain name for community
Start website contract and gathering assets
Start floorplan contract and determine in-unit finishes
Build Social Media profiles
Claim or create Google Business Listing
03
PHASE 3
IN THE THICK OF IT
3 MONTHS OUT
Finalize website and get ready for launch
Build internal microsite
Business cards, leasing flyer, floorplan flyer, price sheet, brochure, etc.
Develop Marketing Collateral
Request Marketing Plan, if applicable
Build interest on Social Media
Develop relationships with local businesses
Start preleasing by collecting leads and building waitlist
04
PHASE 4
PREPARING FOR
MOVE-INS
1 MONTH OUT
Order promotional items, e.g. swag and move-in gifts
Create social media content calender
Evaluate occupancy report and determine if any last-minute marketing pushes are necessary: extra signage at entrance, ad campaigns, discounts, direct mailers, etc.
05
PHASE 5
MARKET AND MONITOR
Schedule property photoshoot
Shift messaging from Now Leasing
Start soliciting reviews from first residents
Monitor online reviews and listing sites
Start planning resident events