BUILDING YOUR BRAND
grow your business
Your community is one-of-a-kind, so your branding should be too!
Let our team of professionals build you a custom brand that highlights
your property.
attract tenants with style
LOGO DESIGN
3-4 logo designs with 2 rounds of revisions. Revisions and more options will be billed additionally. A logo & brand identity questionnaire must be completed to provide an initial understanding of your requirements.
BRAND BOOK
A reference guide with all your brand elements in one place including your logo, fonts, and colors. This brand
book allows you to be consistent and professional with your brand across
any platform.
MARKETING COLLATERAL
Custom designed collateral pieces that promote your property including flyers, price sheets, brochures, business cards, and letterhead.
INCLUDED BRANDING SERVICES
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SIGNAGE
1 design option, 1 major revision, and 2 rounds of minor revisions. Revisions and more options will be billed additionally. A monument sign request form must be completed prior to starting.
Promotional signage is also included.
SOCIAL MEDIA SETUP
Social Media pages including Facebook and Instagram will be established as well as your Google Business profile outfitted with all of your custom branding.
PROMOTIONAL ITEMS
Our team can build any custom promotional items needed on-site during a lease-up, resident events, or move-ins. The cost of the items are not included.
RECENT DESIGN WORK
ACCESS TO EXTRA CONTENT
Our Royal American Marketing website houses an extensive collection of additional marketing resources, guides, and materials for your community to utilize.
SEMI-CUSTOM WEBSITES
A templated website built in coordination with a third-party vendor that allows your property to stand out on the internet. Implementation time is 2-6 weeks from the time all information is received.
3D FLOORPLANS AND VIRTUAL TOURS
Bring your floorplans to life with redrawn 3D floorplans that really showcase all your in-unit features. Add on virtual tours for an extra fee that is worth the investment. Implementation time is 2-4 weeks from the time all information is received
ADDITIONAL MARKETING SERVICES
PROPERTY MICROSITE
If you can’t commit to a full website we offer property microsites, small websites within our corporate website, that are branded specifically for your community and feature all information, photos, floorplans, and amenities at your site.
OUTREACH MARKETING TEAMS
Outreach teams are highly specialized and trained staff members who can assist properties during lease-ups or times when occupancy dips. All marketing materials and travel expenses will be charged back to the specific property.
LEASE-UP MARKETING PLAN
A comprehensive marketing plan based on the target market. The plan features lease-up strategies that can be carried out by site-staff and the operations team overseeing the property.