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  • My property has a limited marketing budget but is having occupancy issues. What are the best marketing tools available to me?
    Social Media: Social media is a great way to connect with potential tenants and promote your apartment community. You can share photos and videos of your property, post updates about your community events, and run social media contests. Outreach Marketing: Attend community events, partner with local businesses, or government agencies. When using outreach marketing to promote your affordable apartment community, it's important to be personalized and relevant in your messaging. Focus on the benefits that your community offers to potential tenants, such as affordability, convenience, and access to amenities. Do an audit of the marketing materials you currently already have and make sure all information if accurate and up to date. If you don’t have any materials, the marketing department will create them for you. Target Units: If you have vacant units, decorate a select few to display for potential residents. When you show them the apartment, let the prospective resident know if they rent that unit, they are allowed to keep all the things in the unit that you have set up. Themes should be classy but mindful of a budget. Try to include at least one thing of value to make this deal worth it to the future resident. A target unit should be cleaned and refreshed daily before showings to make sure it looks its best when you are leasing. (Cost: approx. $30-$100 per target unit) Word-of-Mouth: Marketing by word-of-mouth is still one of the best ways to attract new tenants. Encourage your existing tenants to refer their friends and family members to your community. You can offer incentives for referrals, such as a rent discount or a gift card.
  • I need my marketing items TOMORROW, can you rush my request?
    We will try our best to deliver marketing materials in a timely manner but many of our offerings require additional time for factors such as: Quantity of existing requests Time required to create quality marketing materials Printing Shipping Translation or, for our 3rd party services such as websites and floor plans, are limited by the lead times set by our partners. Please make your requests as early as possible and allow up to 4-6 weeks for delivery of services.
  • I don’t know what my property’s floor plans are, can you make me some?
    Our floor plan services primarily exist to provide high quality floor plans created from existing lower quality floor plan images. Unfortunately, we do not have the capability of creating floor plans out of nothing. Please only submit images and information for floor plans you want redrawn. These will typically be the units that the property wants to promote the most or makes up the majority of their unit mix. When requesting floor plans, please provide the following: Clean floor plan drawings or blueprints with dimensions Square footage of each floor plan Floor plan names, if applicable
  • I have photos of my property, who do I send them to?
    Please use your property's SharePoint to share property files with the marketing team. If you receive anything new, please share the file with us by sending an email to marketingrequests@royalamerican.com
  • Do I need a Facebook account to post with SoCi?
    No, you do not need to have your own personal Facebook or other social media accounts to post to SoCi. Just use your property’s username and password to login to SoCi and it will be linked to the property’s Social Media pages.
  • I don't see what I'm looking for in SoCi or on the RA Marketing Website, can you make me something custom?
    Yes! We can create custom social graphics by request, please submit a Marketing Request form and let us know the details of what you need.
  • Who is responsible for generating social media content?
    The marketing team will provide seasonal/quarterly ready-to-post content for properties to post through SOCi. Anytime Content (content that can be posted at anytime) will be updated annually or as needed. If you would like to customize a social media post from our gallery, please send us a marketing request

FREQUENTLY ASKED QUESTIONS

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